Build a brand – but what if the brand splits and becomes two brands?

Lost in a Book v Rummage4words

Lost in a Book is the name of my publishing imprint, and I made a concerted effort to get to the top of google ratings with Lost in a Book, and I did for a while, that is until a major player brought out a book by the same name, wiping out my position in an instant.

About that time I was regularly posting on twitter, under the name Rummage4words, so I set about making that my brand, hence the website name, but here is my dilemma: while rummage4words is a fun name/title, it doesn’t have any mention of books in it, so my current thinking is, should I revert back to Lost in a Book as my brand? Or even have Lost in a Book as my bookshop name within the website… plus, I have a cute little logo to go with Lost in a Book, not that that should sway me at all…