We don’t need buzz words and executive toys; all we need is a box and some time to let our imagination run wild. 

So stop all this nonsense about thinking outside the box, and jump back into the box. The best ideas need sneaking up on, they’re going to run a mile if you’re always trying too hard – so get back in that box and bide your time, ideas come out to play when you’re daydreaming or thinking about something else.

And if no ideas come to you, or you’re too out of touch with your imagination to know what I’m talking about, then read a book – lose yourself in it – go on I dare you to!