Advantages and disadvantages of selling books at book signings

Book signing

Self publishing means that it’s up to you to get the books into the hands of the readers.

Selling face to face:


Book signings are how I sell most of my books.


The advantages:

·      People like to buy from an author and have a personally signed book.

·      The joy of seeing a child choose my book, and then be so keen to read it, that they read it at the event or fair, because they simply can’t wait till they get home.

·      Selling locally at an annual event gives the opportunity for building a following, and to get feedback from readers.

·      To hear that one of my books has been loved and become dog-eared from constant reading is a joy!

·      To do a book signing in a major bookshop is a thrill, and as the books all go through the tills there’s no need to sort the money side of the transaction, just chat about the book and sign it.


The disadvantages:

·      Book signings are time consuming, from booking an event, prep before the event to put together an attention grabbing stand, and the day or days spent at the event.

·      There is a limit to how many people I can reach.

·      Signing and taking payments, having a float for cash, or facilitating card payments.

·      Finding suitable events, craft fairs aren’t as popular as they once were.

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